Chapter 7 Research

Our main focus is on current and potential e-commerce consumers. Infrastructure requirements for supply (distribution and labour) are not dealt with in detail although a brief commentary is provided.

Many organisations are generating analyses of e-commerce, but they are deriving their base statistics from a relatively small number of main sources. Important data emanating from the USA has been covered only very briefly in the belief that European e-commerce will follow a significantly different trajectory.

The main sources of data on UK e-commerce are:

Survey material that is not widely available is included with permission from the survey authors. Academic work on e-commerce is ongoing but due to the nature of the peer review and publication process, much of this work is not yet in the public domain. Despite this, a number of academics have given invaluable assistance and we have been able to obtain a number of unpublished key reports.

‘Clicks and Mortar: The new store fronts’ was commissioned by the Retail and Consumer Services Foresight Panel and prepared by the ESRC Centre for Research on Innovation and Competition (CRIC). The centre is supported by the University of Manchester and University of Manchester Institute for Science and Technology (UMIST).

Appendices 1 and 2 of the full report that accompanies this document acknowledges in detail all sources used in preparing the two documents.